Beginnings
In the following text we show excerpts from the Founder’s diary, which take us into his unique history and invite us to be part of it.
It was a night like any other, it was raining and you could appreciate the characteristic smell that drops leave when they filter on the ground
I was meeting some friends as usual… When I was received at his house, I saw a large fish tank in the living room to which I had never paid much attention. However, that night was different.
It was a night like any other, it was raining and you could appreciate the characteristic smell that drops leave when they filter on the ground.
I was meeting some friends as usual… When I was received at his house, I saw a large fish tank in the living room to which I had never paid much attention. However, that night was different.
Something drew me to it as if we were two opposite poles of a magnet. My eyes got stuck on that glass cube and I could not look away. As hypnotized my thoughts remained submerged in that water, as I analyzed every movement of the fish moving gracefully within it.
For a few minutes I lost track of time as a strange feeling enveloped me. The more I got into my own thoughts, the more I felt as if everything around me was in slow motion, and that’s when I noticed some little details that were barely noticeable. And it is that those fish moved in very similar ways, even repetitive. As if it were a choreographed dance, they seemed to follow a predictable pattern.
They were extremely beautiful beings, able to captivate you just by looking at them. But the more I watched them, the more I distanced myself from them in thoughts. And that contradicted everything I had believed in and common sense forced me to seek an answer to an event that is against all logic. In short, as I questioned the meaning of that situation, a question came to me that echoed in my mind over and over again.
Can beauty be calculable or predictable?
After deep reflection, the response of my inner voices focused on beauty as a concept impossible to calculate, less to predict, for beauty as I believed must hide mystery and at the same time, awaken that kind of “magic” that attracts your gaze as if it were love at first sight, preventing your eyes from blinking for fear of wasting that fleeting instant.
Suddenly, like a bolt of lightning illuminating a dark sky, I was seized with another question that would change the way I would see the world.
Does it possible to extract from an object the essence of its beauty?
And just then, I noticed something inside me woke up. It was as if I had been invaded by that “other me” that hid in the depths of my mind in order to take control over me. Because I felt as if I could see everything that was going on from inside my head and as if it were in front of me, I saw millions of electrical impulses flooding my mind and triggering an explosion that released creativity from its prison. That creativity was my other self, and he had always been there, latent and waiting for his chance to come out again. It was an extraordinary feeling, because I felt that my brain found answers to all my questions.
That cluster of events finally managed to unleash the full potential of that divergent thinking that had been oppressed for so long by a society that forces us to think in a linear and convergent way.
That same night was when I experienced that incredible immersion in the world of design. Because the images that were projected into my mind wanted to be released and could not wait. I taught myself how to materialize each of my ideas and as outside of me, I tried to develop and expand them in order to give life to my thoughts in the form of sketches, while experimenting with my first designs of fish tanks. I was convinced that I could infuse “that something” that could seduce anyone who looked at them… And since then, my thoughts kept me restless and kept me awake. Night after night, that “other me” forced me to get up to put each of my ideas on paper, preventing my memory from betraying me the next day…
The creative imagination that I invested in each of my conceptual designs showed me that I could channel all my artistic energy into continually generating new concepts. For that reason, I could never limit myself to just designing fish tanks, since before long I jumped into faucets and water sources, among other things. I jumped from one object to another, looking for innovation in each one of them. But it would not be until I introduced myself to the design of luminaires, when I realized that only with them I had the ability to unleash my full creative potential in a way never seen before.
Over time I noticed that something inside me had changed, because I perceive everything around me in a very different way. I could see what was invisible to me before and that the reality that was shown to me now had deep expressions that were hidden behind subtle nuances. Proving to me that there was something beyond logic and beyond the visible horizon. That inevitably led me to say that the world around me was full of a beauty that was largely hidden before the human eye.
I must admit that for me it was magical and fascinating to discover that the more I got into this new world, the more I became aware that design and light had the extraordinary ability to make visible the secrets that the world of nature holds, reflecting on every facet of it, a story that wants to be told.
Design has finally shown me that it has the power to trigger human creativity and has that unique ability to transform and connect people through its meanings, evoking in us all kinds of sensations and experiences. Without a doubt, I can affirm that for me it has become a way of expressing myself, of liberating my ideas and materializing with it each of my thoughts.
After all this experience, I knew right away what I had to do. It was as if a blindfold had been removed from my eyes and for the first time in my life, I could see clearly and I knew the path I had to choose. And I realized that the forgotten dream of that child, had led me again to find what life “taught me” to forget. And for that, now I have a purpose.
« All children are born artists. The problem is how to remain artists as they grow up »
– Pablo Picasso –
